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Oct 16, 2024

Five-sided LED cube is 'standout' exhibit at telco's tech hub

By AV Magazine in Displays, Europe, Visitor attractions October 10, 2024 0 The LED cube can be found in a new centre offering a vision of the future of technology and entertainment, opened by the tech

By AV Magazine in Displays, Europe, Visitor attractions October 10, 2024 0

The LED cube can be found in a new centre offering a vision of the future of technology and entertainment, opened by the tech arm of Spanish telco Telefonica.

A five-sided LED cube supplied by Alfalite is one of the standout installations at a new technology meets entertainment hub opened by the tech arm of Spanish telephone company Telefónica

The LED cube covers three walls, the floor and the ceiling in a multi-sensory experience at Espacio Movistar, which has opened in the Telefónica Building on Madrid’s Gran Vía as part of Telefónica’s 100th-anniversary celebrations.

The five-sided cube utilises Alfalite’s high-resolution Modularpix Pro 1.5 ORIM panels to offer visitors a 360° immersion into dynamic digital environments, accompanied by surround sound and striking visual effects.

The 2,800 sq metre Espacio Movistar is a tech and entertainment hub where Telefónica showcases its vision of the future of communication and digital services. The space includes movie theatres, TV production sets, content recording studios, gaming areas and environments for creating AV content.

Telefónica is one of the largest telecommunications companies in the world, with operations in Europe and Latin America.

Headquartered in Madrid, it provides mobile, fixed-line, and broadband services to millions of customers, while Telefónica Tech focuses on the integration of systems and technologies to make businesses more efficient, sustainable and resilient.

Luis Garrido, Alfalite's executive director, says: “Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.”

Espacio Movistar is open to the public at the Telefónica Building on Gran Vía, offering free admission and a unique opportunity to explore the intersection of technology and entertainment in the heart of Madrid.