News

Oct 16, 2024

Alfalite designs LED cube for Telefónica Tech's 100th birthday celebrations - Installation

Alfalite used its Alfalite Modularpix Pro 1.5 ORIM panels to create the cube for the communications giant's Espacio Movistar immersive space, at the Telefónica Tech building, on Gran Vía, Madrid,

Alfalite used its Alfalite Modularpix Pro 1.5 ORIM panels to create the cube for the communications giant's Espacio Movistar immersive space, at the Telefónica Tech building, on Gran Vía, Madrid, Spain

By David Smith

Alfalite, the only European manufacturer of LED displays, has designed a five-sided immersive LED cube, covering three walls, the floor, and the ceiling, for the Espacio Movistar interactive tech and entertainment hub, at the famous Telefónica Tech building, on Gran Vía, in Madrid, Spain. Telefónica Tech, one of the world’s largest telecommunications companies, commissioned the cube as part of its 100th-anniversary celebrations.

Alfalite used its Alfalite Modularpix Pro 1.5 ORIM panels to create the cube with multiple high-resolution screens. The installation is intended to bring tech innovation into the 2,800sqm Espacio Movistar, which is where the company showcases its vision of the future of communication and digital services.

The five-sided installation allows for a 360-degree immersion into digital environments, accompanied by surround sound and striking visual effects. The space includes movie theatres, TV production sets, content recording studios, gaming areas, and environments for creating audiovisual content.

Luis Garrido, executive director of Alfalite, said: “We are honoured to have been chosen by Telefónica Tech to be part of such a prestigious installation. Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.”

Headquartered in Madrid, Telefónica Tech provides mobile, fixed-line, and broadband services to millions of customers, including through its subsidiaries and services. Telefónica Tech, the company’s innovation hub, focuses on the integration of systems and technologies to make businesses more efficient, sustainable and resilient.

Espacio Movistar is open to the public at the Telefónica Building on Gran Vía, offering free admission and an opportunity to explore the intersection of technology and entertainment in the heart of Madrid.

David Smith

David has been writing about various forms of technology, including AV, for more than 20 years. After training in local media, he worked for many years in London, then moved to York in 2008, where he works remotely and enjoys life in the historic City. As well as technology, he's spent a lot of time writing for magazines and websites about cricket.

Tags ⋅ Alfalite ⋅ LED ⋅ Telefónica Tech